Kraken

The Kraken is the most fearsome of all sea monsters that lives 3000 feet below the ocean surface. This dreaded behemoth has been known to attack ships, dragging fearing seamen to their deaths. Like the Kraken’s ink, the Kraken rum is black and powerful. However, unlike the Kraken’s ink, the rum is blended with a range of 14 spices to create a delicious and complex, dark tipple that is strong, rich, black & smooth.
This best new rum is proud to sponsor Best New Band at this year’s Golden Gods.
The Kraken. Put a beast in your belly.
For more information visit www.krakenrum.com

Alchemy

Alchemy1977 have been a loud and continual part of the rock scene since the mid 1970s, (as the name suggests!). And now we are very flattered and proud to have been given the job of making and sponsoring the magnificent, iconic awards for this unparalleled annual London event, where the great and the good – veterans and newbies, the hard-hitting rockers of today are showcased, shine under the spotlight and are loudly hailed and celebrated as the Golden Gods that they are in today’s music that matters!
Thank you rock gods, thank you Metal Hammer and thank you rockers, everywhere!
For more information visit www.alchemymetalwear.com

Red Bull

Established in 2007, Red Bull Records is a label rapidly growing in size and ambition.  With LA’s AWOLNATION and Scotland’s Twin Atlantic, the label has increasingly shown an international approach and vision.  Now with a cutting-edge and growing roster of emerging talent that also includes Heaven’s Basement, Blitz Kids, Five Knives, and Itch, Red Bull Records looks set to broaden that musical diversity and scope.

With offices in LA, NY, and London, the label is a subsidiary company of energy drink giant Red Bull.  While embracing new ideas, the label is best represented by its artists – expressing individuality and originality across a vast spectrum of musical styles.

Orange Amplification

Orange Amplification are really proud to be headline sponsor for the Golden God awards.
Their amps are famed for mind numbing crunch, killer tone, and rock solid quality build. Metal fans now have more reasons than ever to play Orange with the launch of the new signature #4 Jim Root Terror Head/cab and Dark Terror, both offering metal heads mind blowing sound that some of the best players in the world choose to play.
Bands using Orange include Mastodon, Queens of The Stone Age, Bring me the Horizon, Slipknot, Down and many more.
For more information visit www.orangeamps.com

Jägermeister

The unique German herbal spirit is made from a blend of 56 herbs, blossoms, roots and fruits. Consumed mostly as an ice cold shot, it is often mixed with cola or an energy drink. Every bottle undergoes 383 quality control checks!

JägerMusic programme supports signed and unsigned bands in the UK. The current roster includes exciting talent such as Skindred, Evile, Black Spiders and Malefice. Jägermeister hosts stages at Download, Sonisphere, Slam Dunk and Bloodstock festivals amongst others.
For more information please visit: www.jagermeister.co.uk

Scuzz

For those that like their tunes cranked up to 11, Scuzz delivers the finest in hard rock and metal TV! Scuzz features everything you need, from the freshest new talent from the underground and the biggest rock and metal bands on the planet to the most extreme metal on TV. Besides packing the sickest playlists on TV, there’s a wealth of request shows, artist battles, live concerts, charts, backstage shows and viewer created programming. Scuzz is more than just a soundtrack to every dedicated rock and metalhead’s life, it’s a point of discovery and interaction. Who better to sponsor the Video of the Year?
For more information visit Scuzz facebook page

Century Media

Hobgoblin

‘What’s the matter Lagerboy…afraid you might taste something? Hobgoblin beer continues to lead the crusade against bland and fizzy beer – bringing taste to the nation. Hand crafted at the award winning Wychwood Brewery in Oxfordshire since 1988, this full-body, dark ruby ale is full of mischievous character. An infusion of dark roasted malts delivers a delicious toffee malt flavour – one to tingle the taste buds. This is no pint of ‘ordinary’!
For more information visit www.wychwood.co.uk

Roadrunner

Initially founded in the Netherlands in 1980, Roadrunner Records earned its place as one of the most prominent international independent record labels. The Roadrunner catalogue boasts early releases from such seminal artists as Type O Negative, Sepultura and King Diamond. More recently, the label has experienced unprecedented success with multi-platinum artists Nickelback and Slipknot, gold-certified Trivium, Stone Sour and Slash, as well as modern heavy hitters Dream Theater, Megadeth and Opeth. Loud & Proud Records, a label joint-venture with Roadrunner, is home to established heritage rock acts including Lynyrd Skynyrd, Ratt, Kenny Wayne Shepherd and KISS (for Europe and select territories).
For more information visit www.roadrunnerrecords.co.uk

World of Warplanes